About Us

Thank you for visiting Cheerleading.com and CC Dancewear!

Our friendly staff has over 60 years of experience in the spirit industry, and we are proud to still be a family business. We are centrally located in Dallas, Texas, with a professional sales staff offering personalized service and rapid fulfillment and delivery throughout all of the United States, Canada, and most International locations. Our friendly and responsive staff is here to assist you with every step of the ordering process. Our made-to-order uniform manufacturing time is one of the fastest in the industry, and we stock thousands of items ready for immediate shipment in our 40,000 square foot warehouse. We service large and small groups including elementary, middle, and high school teams, recreation leagues, college teams, international teams, sports associations, and all-star teams. We are confident your team will look great on the field, floor, or competition mat in our MADE IN USA uniforms!

A Cheerleading Company started on Family Traditions

Our company has a long history in the spirit business. In 1966, Lawrence R. "Herkie" Herkimer asked his brother-in-law, Jim Hazlewood, to join the cheerleading industry as general manager and partner of the original Cheerleader Supply Company. Herkie, world-renowned as the "founding father of modern cheerleading" fulfilled the true American dream by creating a new industry "the world of cheerleading"! In the beginning, Jim introduced new methods to automate key areas of the business. With Herkimer's copyright on the cheerleader pom pon, Jim engineered a pom pon machine that slit crepe paper into streamers. Next, Jim developed an apparel facility that expanded to 100,000 square feet solely to manufacture custom-made team uniforms. From acquiring knitting machines for striping, sweaters and custom logoed socks to computerized chenille and embroidery machines, Jim was always on the cutting edge of delivering quality products and services to this rapidly growing industry. As customers' needs increased so did Jim's commitment to service. After retiring in 1986 from Cheerleader Supply Company, Jim re-entered the world of cheerleading in 2000 by founding Cheerleading.com. Today, the second generation of family continues the company traditions of quality, value and service with on-trend and on-time cheer and dance uniforms and accessories.